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Sunday, 18 September 2011

Mood Board

After picking my brief I decided to create a mood board to note down my ideas and express different ideas I would like to interpretate into my product.
My favourite genre is horror and I find it easier to create ideas and scenarios using this genre. By having this advantage I think I would like to create my brief around the subject of horror and maybe produce a genre product on that.  
This is why I thought I would create a mood board of ideas on this topic. This mood board shows images and text that I believe would fit into the criteria of horror, I also like the effects of some of the images. For example; the colours that are used are all ‘rusty’ and dull to portrait a negative and odd atmosphere.  This makes the viewer feel uneasy and ‘alien like’ to the world around them, the doll’s head represents this; you would link a doll to be a sweet and lovely item however this image shows the head to be rotten and deformed as a hand is coming out of the top of it. It gives of a creepy vibe as this contrasts with a person’s perception of a doll.  I love the idea of getting behind a persona’s thoughts and manipulating them to twist and convert a persona’s mind; creating the effect of fear and horror, getting the person to think about the supernatural and to actually have their hairs on the back of their neck stand up.  I hope to create this effect using my product; making them feel fear and to ‘hide behind their hands’ in case there is a pop-up.
On this mood board there are certain pictures that are edited to make the viewer look closely at the image and to feel different emotions when looking at it. The film poster ‘Voice’ creates this effect as a blood stained hand is forcing itself out of a woman’s mouth. This could never be truly done in real life and so it catches the viewer’s eye. The idea of the picture linking into to title ‘Voice’ suggests that the movie will be interesting as it seems as though the creators had put a lot of thought into making the film and film posters. The colours overall are dull to suggest a cold atmosphere but the title and the hand are both bright red to symbolise that the hand could be a metaphor for a ‘Voice’; coming out of a mouth. Again it makes the poster look professional and well thought out. I hope I can create a similar effect when creating my film and film poster as this will make it look more professional and bold.
Some images have a story behind it that can explain why it was made and to show proof of the supernatural. For example the black and white image that shows the children, is a picture to show a ‘slender man’. If you look closely into the back of the image you can see a long thin figure watching the children, this is the slender man. He comes from an urban legend and sightings have been spotted of them; such as this picture. I used this picture on my mood board because nobody knows if the urban legend is true, people have claimed to have proof that they exist, but it would create fear within a society if it was true. I like the idea of the unknown and the ‘what if’ concept; Aliens, Big foot, Slender men, vampires, zombies, ghosts, demons and the ‘Bloody Mary’ legend, there is some proof but nothing has been set in stone. As a child I know thinking about these unknown legends created fear within me as they are portrayed to be nasty and scary beasts. Even today I hear people talking in fear if these legends did come true and that one day proof would out see the sceptics. I would love to carry on this wariness into my product and create the fear of terror and danger.  
Chain mail also creates this superstition of the ‘what if’.  The picture of the girl under nether the man’s bed is a picture from a chain mail. When people receive a chain letter they want to pass it on in case the ‘evil’ passage that threatens their life is true, however some people don’t know what to believe, they don’t want to pass it on because they feel as though it is a joke and not real but at the same time the ‘what if’ factor occurs; what if the threat comes true. Other senders of the letter might scare the person, telling them stories of those who never passed it on; but it could be a story of Chinese whispers where the tale has been repeated that many times its not 100% real. This uncertainty is what worries people and makes them scared. This is what I would like to create in my work.
Each picture in its own way has been created to show horror in many different styles. The picture of the woman with half her face transformed into a skull was created by me for my GCSE Art exam. I created this to show a duel identity of evil within a person, nobody can know for sure what a true personality is like, in the news you hear stories of mass murders and when the neighbours are interviewed they would say the murderer was a lovely and caring person; which contradicts what the criminal actually done. The picture of the girl with the nightmares pouring into her head explains that everybody has their darkest secrets, people are their own worst enemy; nightmares to themselves.  
The text shown on the mood board shows different fonts I like and I find it to be great for the horror genre. They are not very welcoming which shows an anti-happy atmosphere and creates the effect of creepiness and bloodshed, the different effects also show a professional feel for a horror based product; which I would love to use on my poster and teaser trailer.
When making my mood board I thought I would make the paper look old; making the colour look rusty and unwelcoming. The paper also has the texture that looks like a crumpled piece of paper and with the effect of blood splatter added onto it, it looks more like a typical horror script that you would read to find clues of what to do next. I was inspired by the game Silent Hill where you have to read messages to find about the history of the place your in and what to do next in the game.

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