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Wednesday, 23 November 2011

Film Poster Editing - Layout, Fonts & Extras

Layout

This is what the layout of my film poster is going to look like. The image will be put in to the middle whilst there is writing above and below it.
The name of the movie is the biggest text size as this will attract the viewers to see what the movie is called and so they can easily remember it.  The date of release is then in a smaller text size as this is not as important as the main title, but the audience still needs to know when it comes out. Underneath this there is extra information explaining who made the film, this text size is slightly bigger than the date of release as it will inform the audience of the creators, this will help the audience understand what type of movie this film poster is expressing about.  Above the main image there will be a slogan, this text size is big as this will attract the viewer’s attention, by having a quick and catchy slogan it will give a taste of what the film is about and will make the audience want to see the film.
Font

Main Title

I used ‘Bitstream Vera Serif’ for the main title as this font is used on my trailer, by doing this it will link my poster and trailer together; it will also be easier for the audience to identify and link each advertisement  together as they will recognize the font, making my poster and trailer look more professional.

The main heading/title will be in the colour red as red represents danger, horror, blood, evil and so this will link into the horror and fear aspect that I want to create within my audience. Red is also a bold and catchy colour that will be easy to read and understand, meaning the poster will look professional and understandable.

Slogan

I have used this font for the slogan as it looks unique and professional; I also liked the way it looked on my poster, it stands out from the other font on the poster and so will attract the audience’s attention. 

The text is the colour white/ grey as it will stand out against the dark background and so be easier for the audience to read the information.

Sub Headings


I used this font for the sub headings and extra information as this font looks professional as you normally see a similar type on other film posters or trailers; it will make the audience think my poster is well thought out and so hopefully will want to see the film.
Like the colour for the slogan text, the sub heading text is the colour white/ grey as it will stand out against the dark background and so be easier for the audience to read the information.

Extras

To fill up some blank space I edited an image onto the bottom of the poster, by doing this it grabs the viewer’s attention to where the title of the film is and, to where all the other information about the film is; it also makes the poster look interesting to view, so the audience is more likely to stop and retain the information on the poster. The image itself is of mist and it creates a creepy atmosphere as mist can be a metaphor for the unknown or fear; by having this affect it will link into the overall genre of the film poster and will make the poster look professional.

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