Flat Plan - Film Poster 2

Flat Plan

Film poster 2

This image above is my second flat plan for a film poster that will link into my teaser trailer. I would like my poster to be edited in a way that the audience can identity my teaser trailer with; this is so my trailer will get recognized easier and so more people will go and watch the full film as they are reminded about it, thus will increase the profits of the film as it will be well known.

Film poster 2 has most of film poster 1 ideas and concepts, the only differences are the position of where the different texts /information go on the posters and what the image will look like.

On film poster 2 I would have a full body/ long shot of one of the main characters, this is so the audience can get a feel for what some of the characters in the film are like, also you will be able to see their body language clearly and will be able to see details of their costume and make-up. I would make the costume and make up look dull and dark to represent a horror genre film, the body language would be creepy and not inviting as I want to make the audience feel suspense, and by doing this it will attract more viewers as it plays with their emotions. The image will be at the side so it will grab the viewer’s attention as it will take up most of the poster, and by doing this you can get a good image to use for a full body shot. The side position can also let the audience read the text first as we read left to right, and so they will see the text before the image, by doing this the audience will remember the name of the film and then associate it with the image they see afterwards, meaning if they see the image or title again they will recognized this film, and go and watch it; thus creating more profit. Another effect the side image has is, you can edit the image in different places making the overall poster look more professional and well thought out, I could edit a background that could reflect the idea of fear and tension; for example mist or fog; showing the unknown. The camera angle will be the same as film poster 1, straight forward, to again make the audience feel a bit tension as the character will be looking directly at the audience, thus creating the fear that is represented in the teaser trailer, by doing this the audience will be able to understand that this poster shows a horror genre film; targeting the audience at a higher rate as they think about the poster in more depth.  By having the image overtake most of the poster, it will make the audience feel consumed by the poster, making it feel more realistic and professional.

I would have all the title and information boxes at the left side of the poster as this will not block the view of the main image, by having all the information together it will be more easier to find all the information you need for this film; for example the release date of the film. I would have the subtitle/slogan first to grab the viewers attention, like my first flat plan, I would make it catchy so it will invite the viewer to keep on reading, it will also make the poster seem interesting and witty to read.  I would have the title underneath the slogan/subtitle as this is the most important text on the poster, this will show the audience the name of the film being shown on this poster. By having this here it will again grab the reader’s attention. I would have the title in the biggest font on the poster so it will be bold and easier for the audience to read from a far away distance (if they see the poster while driving past a billboard).  In the bottom left corner I would have the extra information about the company name, release date and other film details as this is less significant than the tile but still important for the viewer, as they find out more about this film and when it is coming out in the cinema. Without this the audience will not know when the film is coming out and so might forget about the overall film; thus loss in profits.

Just like in film poster 1, I would have the overall colour scheme will be dull , dark and mysterious as that will represent the whole film, it will also give suggestions that this film will be horror as the audience will know these colours are seen as ‘unhappy’ and perhaps ‘evil’ tones. I will properly use the colours, black/grey, dark red, and dark blue, the black/grey will give the vibe of tension as it will contrast with brighter colours that express happiness and luck, these colours are more likely to show a sad and stressed time of someone’s life. The dark red could be seen and interpreted as the colour of blood or rust, which is commonly used in horror film posters. This is another way of letting the audience know this poster and film is horror genre, the dark red could also be another way of grabbing the viewers attention as red is seen as bold and eye catching.  I would use the dark blue as it will contrast with the red but will also link into the message of sadness and fear as it can symbolise a misty or foggy future, and like what I said previously, the unknown can create fear.  These colours will hopefully make the poster look professional and will attract the viewers attention to go and watch the teaser trailer and whole film.

Similar to flat plan 1, I would partly use a continuous font scheme as this will make my poster look more consistent and professional for the audience. It will make the poster clearer to read and so the information about the film can be taken easily; thus letting the audience know more about the film’s release date and genre.  I will use two different types of font, the subtitle/slogan and main title will be one font to link the titles together, and the extra information will be in another font to link the information together, this will make it easier for the viewer to take the information they want from the poster. Both different types of font will express tension and will either show a formal side that will be easy to understand, (for the extra information) or a custom side that will have its own twist on the letters, and will look interesting to read ( titles ) . Hopefully this will make my poster look more realistic and fun to read and look it.